DIRECT POST, A USEFULL MEDIA FOR ELECTION CAMPAIGN

Offering some respite to candidates contesting municipal elections, thepostal department has provided a unique alternative to the candidates. As it will not be possible for candidates to reach each and every house in his /her ward and also following restrictions on processions and road shows, the scheme entitled 'Direct Post Scheme', offers to deliver pamphlets of candidates in any area of choice.
As per the scheme, candidates and parties can hand over their election pamphlets to the post office where the postman would then deliver it to all the houses in the area specified by them. The cost is a modest Rs 1.50 per pamphlet, but it is accompanied by a rider that the number of such leaflets and pamphlets should not be less than 1,000.
Giving this information director postal services, Allahabad region, Krishna Kumar Yadav said that with increasing commercial activity, the need for direct advertising of their products and services by the business organisations is growing. Direct Post is the un-addressed component of Direct Mail, and would comprise of un-addressed postal articles like letters, cards, brochures, questionnaires, pamphlets, samples, promotional items like CD's/floppies and Cassettes etc, coupons, posters, mailers or any other form of printed communication that is not prohibited by the Indian Post Office Act 1898 or Indian Post Office Rules 1933.
To avail the Direct Post scheme the organisation or the individual would have to give at least 1,000 articles. For the local distribution of articles, the India Post would charge Rs. 1.50 per articles for the first 20 grams, while Rs 2 per article for distribution anywhere in the country.However, for every additional 20 grams or part thereof both local and inter-city articles would be charged Rs. 1 extra. The India Post would not accept articles which exceed the length and width of an A3 size paper. Articles posted as Direct Post' should not bear any address or name and the same would be accepted only by the designated post offices and not in a letter box.
Yadav said that the article would certainly have more credibility, if the same is distributed at home by the postman, unlike it being distributed by a hired person on the roadside. Even in this scheme the senders of Direct Post can specify the numbers and areas, in which the sender wishes the Direct Post articles to be distributed. Besides, the department would also inform the sender that the articles handed over by him had been delivered according to his instructions.